Inspiring individuals & teams to create meaningful brands and campaigns.
For almost 20 years, I have partnered with $ Billion + global corporations to translate complicated concepts into easily grasped, compelling value propositions that drive engagement and enhance corporate image.
My "toolbox" includes but is not limited to brand identity, offerings and positioning, content marketing (storytelling,) events & experiences, digital, and social-first marketing.
I am known for my passion, collaborative style & for using a combination of empathy and candor to inspire individuals and teams.
I received my Bachelor’s degree in Marketing, Entrepreneurship & Emerging Enterprises, and Information Studies at the Whitman School of Management at Syracuse University and earned a Master’s degree from Columbia University in Strategic Communications.
Helping find Moments of truth
How I led a team at MasterCard supporting the Rugby World Cup and Open Championship global campaigns.
Establishing a Marketing Command Center
Fortune article highlighting the command center I helped architect from the ground up.
Using Tech to empower better decisions
Learn how I helped Mastercard establish a "single source of truth." for marketing data.